Consumers’ Perception of Barriers Effecting Green Purchase Behavior: Instrument Assessment

Green Sport Marketing Mix on Sportswear Consumers Purchasing Behavior

The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...

Developing a Measurement Instrument for Discerning Consumers’ E-commerce Purchase Perceptions

This paper describes the development and testing of a survey instrument that is useful in assessing different aspects that, when taken together, form the perceptions that retail consumers rely upon when making electronic commerce purchase decisions. The survey instrument is designed using proven market research techniques and knowledge of consumer behavior. This survey instrument is offered to ...

When Do Online Consumers Purchase?: Based on Inter-Purchase Time

This study is motivated by the premise that online consumers can make a purchase at any time of day if they have even a tiny time slot along with Internet access. To identify the increased shopping time flexibility, we first characterize the patterns of online purchase timing in comparison to those in the offline market. The results show (1) the breakdown of purchase timing regularity and (2) t...

The Influence of Green Viral Communications on Green Purchase Intentions: The Mediating Role of Consumers’ Susceptibility to Interpersonal Influences

This paper aims to incorporate the diffusion of innovation theory and conformity theory to explain consumers’ green purchase intentions. To this end, a conceptual model has been proposed and subjected to empirical verification with the use of a survey method. Using a sample of Taiwanese consumers who had the actual purchase experience of green detergents, this study employed structural equation...

Consumers’ Evaluations of Time-Delayed Purchase Opportunities